Must-Read China Wholesaler LightInTheBox Reviews Before Purchasing on

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Background Investigation Brief

Company profile

Company Name: LightInTheBox Limited
Headquarters Address:
Rm. 2506-2507, Bldg. A, Ocean International Center, 56 E. 4th Ring Middle Rd., Chaoyang, Beijing
Branch Address:
Branches worldwide in Beijing, Shenzhen, Suzhou, Hong Kong, the United States, Canada and France
Number of Total Staff: 600 to 649 R&D staff: More than 99 QC staff: 50 to 59

Description: has been a worldwide business leader in selling blue-ribbon consumer goods since 2006. From the moment they founded LightInTheBox, their vision was to empower people worldwide in buying and selling online.

Whoever you are, and wherever you are, LightInTheBox offers the same price to all: the lowest possible. Whether you’re a wholesaler looking to increase revenues, a retailer who refuses to pay the high prices in your country, or a shopper looking to get hold of the latest products, provides light-speed service and wholesale prices. LightInTheBox buy direct from an ever expanding network of Chinese wholesale manufacturers so they can keep costs low while maintaining the highest of standards. LightInTheBox serve customers from over 50 countries, and we’re still growing. But their vision won’t change: One world, one price.

As a cross-border online retail and wholesale store, is like Amazon, where you will find thousands of products offered at incredible wholesale prices. However, its catalog is not as extensive as the latter, PO quantity also can’t be compared with Based in Beijing, Lightinthebox is very famous in the international e-commerce arena for the growing market. Electronics especially mobile electronics, such as cell phones or tablet with Android system, which are the biggest categories in the China wholesale market. You can find a variety of cheap wholesale electronics there and all of them are offered at very flexible and lower prices – the more you order, the lower price you will be able to get.


LightInTheBox Reviews – PROS

Excellent Purcahsing Quality Control process: Its item quality is well guaranteed. All of its items including electronics are sourced from qualified suppliers by its professional purchasing team and will be carefully verified before they are stocked into its inventory. Also, each item will be seriously verified again before it is dispatched to its customer.
LightInTheBox Inspectors at Work: As can be seen from the pictures below, our professional team work non-stop around the clock to make sure your products are up to the standards you require and deserve.


See more pictures>>

LightInTheBox Reviews – CONS:

1. Number of Available Products: Its category of electronics is a little limited compared with exclusive electronics shopping website like Chinavasion. Sometimes you may fail to find the exact electronic item there.

2. Electronics Wholesale Price: The price of the wholesale and retail store offers is slightly higher than some other electronics wholesalers. But they offer daily lots of coupon codes or discounts activity.

LightInTheBox Reviews – The Verdict: is a great service for International trading beginners and small purchasing order without undertaking too much trading risk, if traders don’t care the higher price, but good quality and service, it’s also good choice. CEO Profile


Mr Guo, Alan, CEO
Our CEO Alan Guo, chairman and CEO of, graduated from University of Illinois with a Master of Electronic Engineering, and received his MBA from Stanford University. Alan was the chief strategy officer, one of the co-founders of Google China, and acted as a Special Assistant to Kai-fu Lee——CEO of Google China. He was the only recruited team member from China in Amazon’s acquisition of He also once served at Microsoft’s R&D headquarters in the US.

LightInTheBox Reviews – Feature Set:

1. Drop-Shipping Service
Another feature that makes LightInTheBox great is the fact that you don’t have to purchase an electronic until you sell it. This means you can post a picture of a product on your site and if it doesn’t sell you aren’t nailed down to anything. Simply remove the picture and you’ll never hear another thing about it. If an electronic you sell arrives to your customer damaged, or if it simply isn’t what they thought it would be, LightInTheBox will handle the return process and leave you with the peace of mind that your credibility will not be damaged.

2. No maximum or minimum order number:
You can order all products online without having to call, or fax an order sheet. There is no maximum or minimum order number, so you can order as little as one product or as many as 50 and you won’t be penalized in any way. They have a large selection, so you are always sure to find what you are looking for and you can always be sure you have something to sell.

3. Security/Reliability:
One of the most important aspects of any online selling process is the knowledge that your information won’t be spread all over the internet. LightInTheBox has lots of procedures to make sure your information will stay your information
McAfee SECURE™: The trustmark only appears when the website has passed their intensive, daily security scan. They test for possible personal information access, links to dangerous sites, phishing, and other online dangers. For LightInTheBox’s McAfee SECURE™ details, please check here >>
VeriSign Trust Seal SSL: They have security procedures which include SSL (secure sockets layer) to specifically protect your credit card information. For LightInTheBox’s VeriSign Trust details, please check here >>

4. Flexible LightInTheBox Payment Methods:
Credit and Debit Card
Western Union
Wire Transfer

5. Return Policy/Warranty have perfect return policy details, please check here >>

6. Help/Support
This area of LightInTheBox, like every other, is well developed and very effective. They have a variety of ways to make sure you get the best experience from their company. They have an informative Help center page where you can get most of your questions answered. Their FAQ page consists of information ranging from How can I check order status and If I order products from Lightinthebox how will you ship them to Me, etc.

They also have a live chat service which will enable you to talk to a representative in a matter of seconds without the hassle of waiting for responses from emails or being put on hold trying to reach phone support. However, if you don’t have time to sit and chat with the company, they do have an email address and their response time is usually one to two business days.

Live Chat Note: LightInTheBox Online operators are not available during weekends.

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Related posts:

  1. Electronics Wholesaler Chinavasion Reviews
  2. How to wholesale Electronics from China – Shopping Guide
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4 Responses to Must-Read China Wholesaler LightInTheBox Reviews Before Purchasing on

  1. Adam says:

    Yes, The lightInTheBox is higher, Aliexpress is lower.

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  2. spark says:

    This lightinthebox review is all very new to me and this post really opened my eyes.Thanks for sharing with us your wisdom.

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  3. Lipsey says:

    LightInTheBox Reviews are really, clear, open is a explanation of the issue. It contains useful info.

    Like or Dislike: Thumb up 0 Thumb down 0

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